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11. Get Rid of Your Landing Pages We've mentioned this strategy before, and it normally raises more than a couple of eyebrows to state the least. Nevertheless, we're not advocating for eliminating landing pages unnecessarily, however rather optimizing your online advertisements to align with how lots of consumers actually browse the Web and store online.

The majority of people don't wish to invest a number of minutes browsing pages on their mobile device they simply wish to get in touch with your company. By utilizing Call-Only advertisements, you're making it easier for potential customers to connect to your company, eliminating among the leakiest phases of the traditional online sales funnel completely, and potentially increasing the volume of calls to your business among the most important lead sources to many companies.

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12. Offer Gmail Advertisements an Attempt Or do not ...Gmail Advertisements are disappearing.:-LRB- After years in and out of beta, Gmail Ads are FINALLY available to everyone. This is an interesting method to reach potential customers and increase sales. If  Found Here  reaching customers when they browse and when they search on social, why not go the additional mile and hit them while they're in their inboxes, too? One of the most efficient methods to utilize Gmail Ads is by targeting rival keywords.

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By targeting those same terms you can appear in their inboxes and ideally change their minds. 13. Keep Messaging Consistent Across Campaigns and Your Website Ever clicked a PPC ad that got your attention, only to be taken to an unimportant landing page (bad) or the website's homepage (even worse)? Did you wind up buying whatever you were trying to find from that website? Most likely not.

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Make sure your messaging matters across your PPC and paid social projects and the pages associated with them, so that ad clicks in fact turn into sales. 14. Answer Every Concern and Address Every Objection in Your Copy Among the most harmful mistakes you can fall into when trying to offer online is making assumptions about your potential consumers' understanding of your item, service, or even market.